Colors x Studios
When Music, Artists and Aesthetics combine all together.
A minimalistic stage & talented artists for an aesthetic music platform. This is Colors. The Music platform aims to promote artists from all around the world. A simple credo: “All colors, no genres”. But let’s get more into the details of this music platform.
Beginnings and Concept of Colors
2016: Colors is born. The music platform known as Colors, ColorsxStudios or ColorsShow come from Germany. It was created and launched in 2016 as a performance music platform. The aim was to promote and showcase in videos emerging artists of the music industry, in a minimalistic and aesthetic way.
Since 2016, the concept and music platform have grown up and evolved. From a small and cracked studio to an international concept competing with the biggest player in the emerging music platforms such as TinyDesk.
Colors is a concept of YouTube music videos. In fact, the company has developed itself since 2016. Starting as a unique aesthetic platform, to an online shop, a website opened to editorials and interviews as well as a discovery channel for the international music fans.
Music = Colors
First of all, Colors is about music. If we look closer to the founders goals and intentions when creating this platform, music was the starting point and heart of the project. It is all about promoting and making people discover talented artists from all around the world and showcasing their original sounds.
Strong Visual Identity
Around this main big idea, there are a concept and a strong visual identity. Colors, as we just said earlier, is an aesthetic music platform. The context and ‘stage’ in which videos are produced, are minimalistic and saturated. Simple background, no decoration, no artifices. Just the artists in the middle of an empty room painted of only one color. The creators of Colors wanted to put the emphasis on the artists, the music and the universe attached to it instead of the visual and decoration of the set. It is all about music and being focused on what is happening. No distractions, just an artist getting the opportunity to perform.
Colors*Discoveries
Colors is about diversity and a culture/genres mix which make the platform special, unique and amazing. The concept developed is not just about music but also about what people have to say and want to say. Through the studio set and the minimalistic stage, the message broadcasted during performances is more powerful and impactful. No distraction means better listening and understanding.
For many artists, Colors is a way to get to be known and discovered on a worldwide scale. Thanks to YouTube and its global presence, artists from all over the globe can perform on only one platform and get visibility. Discoveries never end.
All performances are supposed to be live. We want to clarify that we only suppose and cannot prove it. Yet, the set reminds us of a music studio and if we listen carefully to it, we can hear the difference between a recorded song from an artist and its Colors performance. As ColorsxStudios is named, they want to provide a sort of calmer and studio version of some songs and artists’ creations, creating more intimacy, calm and a good vibe.
Colors*Uniqueness
Colors made it getting a strong and impactful visual identity and unique personality as a brand and concept. Visually speaking, it is easy to recognize and remember, as well as musically, the vibes, sounds, and voices are amazing. As a result, we must admit that they have worked with our senses and well developed it. They are addressing their projects to our sense of sight, sound, smell, taste & touch through the colors, the music, the universe around, the choice of the artists and the different origins and cultures. We cannot be indifferent when watching a performance.
Colors*Fashion
But then, if we go further, we identified a specific detail which participates in making it such a great thing. Fashion. As a fashion online media, we had to talk about it. That was, in fact, our main objective when writing down and choosing ColorsxStudios. We wanted to explore and make some research about the contribution of fashion in the renown and fame of this platform.
Colors is not just promoting artists, it promotes brands and designers as well. The most obvious proof is the different brands collaborations and partnerships they have. New Balance, Burberry and some local and small artists. Always in the objective of being discovered, known and also a way to get a high-quality image for the platform and a link to a new target and market for brands.
So, first of all, each artist is assigned a color for their performance. This element will be the background and the set of the video. But along with this unique color and the spotlight put on the artist during the show, there is a strong element making these ColorsShow contents amazing: the outfits and fashion styles of the artists. They all are performing in high fashion garments, wearing quality, originals and flattering fabrics.
Fashion is included in the performance as a way to focus and only look at the artist. It is the light of a theater scene. Clothes are also a way for the artist to express themselves and to transmit their messages. Since ColorsxStudios is quite open and really into diversity and exploration, fashion is the same. Every artist has a unique and personal style. Even though the backgrounds and colors can be very simple and remain globally the same for everyone, Fashion is a differentiation tool to use.
Contributions of Fashion in the Colors’ Visual Identity
As we said in a previous article, fashion can help people with their identity construction. It can also be a way to differentiate yourself by being unique. You can be whoever you want to be, and what you are wearing can help you define yourself. Well, with Colors we have the perfect example of that.
Thanks to fashion and clothes, artists performing in this minimalist set, are expressing their identity, messages, and making sure people will look at them. Fashion is an interest catcher and a reminder to the general public. If you do not remember the name of the artist or the song, you will probably remember the outfit this person was wearing or the color that was associated with it.
As a result, very different fashion styles worn by multiple talented artists contribute to the fame and success of the music platform. Colors have also chosen to develop and work on this advantage by launching their own collection. On their website, you can access an online shop and buy some articles made out of organic cottons.
Colors*Love
As you may have read today, ColorsxStudios are not just a music platform or a YouTube channel. It is also, not just a playlist on Spotify and a place to go for artists. It is a stage of expression and freedom. A safe and calm place to be heard and tell your story. An online minimalistic show where you can make sure to be seen and known. It is also a great chance to create a strong brand and personal identity, through your presentation, performance and fashion style on the set. Details make the Colors what they are.
FAB 